ESPN Says Taylor Swift Coming to Travis Kelce's Games 'Definitely Helped' Viewership
Taylor Swift and Travis Kelce's relationship is a win for everyone! The superstar songstress, 34, became a topic of discussion during ESPN's media day on Aug. 28 in Bristol, Conn., where representatives for the network said Swift "definitely" increased their TikTok viewership numbers by attending her boyfriend's games with the Kansas City Chiefs last season. "Being in the weeds of it, I think in the beginning there was definitely a big Taylor Swift bump, especially I think the Chicago Bears-Chiefs game where she first showed up," Omar Roja, social content host at ESPN told reporters, including PEOPLE.
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