Inside story of Rob Gronkowski, the Manning Brothers and FanDuel's Kick of Destiny Super Bowl ad campaign
It was hard enough shooting a live commercial in the Arizona desert before sudden winds slammed into FanDuel's newly constructed 'Kick of Destiny' set as retired NFL star Rob Gronkowski was preparing for a 25-yard field goal. The dwindling sunlight necessitated the erection of elaborate lighting fixtures, all of which were now in danger of blowing away as showtime approached on Super Bowl Sunday in 2023. 'There are literally these little tornadoes of dust going across the field,' Gerard Caputo, group creative director at ad agency Wieden + Kennedy New York, told DailyMail.
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